The psychology behind casino architecture

Kicking off with the history of casino architecture and design is fascinating and exciting, to say the least. Designers have mastered some of the most beautiful and interesting casinos in the world which isn’t an accessory to either the Las Vegas strip, nor the Roman facades, but the main attraction. Casinos have mastered psychological ways to lure players into their doors and keep them there for a long period of time. Could you imagine entering a boring casino? The business thus lies in its beauty and in both it’s architectural and interior design. It should be able to attract the public, as well as foreigners, and keep them intrigued all at once.

Psychological tricks that might slip your mind

Impulse control – There is a common trick, used in B2C environments of which customers are put in a situation where they are about to pay for something. This usually involves them having their wallet in their hands and waiting before they must pay. Supermarkets, food and clothing retailers, for instance, has mastered this technique as they perfectly place items of low value, such as sweets, chocolates, drinks, gum, perfumes, low-priced cosmetics, etch., at the front of their counters. Ever noticed just how these items stare you right in the face before you get ready to pay for the things that were on your shopping list? These items are usually known as impulse items. This trick in retail psychology is the same trick used in casinos to attract money. Casinos masterly manipulate the players by adding good food, alcohol and restrooms in their buildings, and at a multitude at that. One can even smoke inside a casino. These implementations all lead to a bigger picture. Casino architects and strategists have thus designed the layout and set of services in such a way that there is no need to leave the casino for any reason whatsoever.

Labyrinthine Design

One can get easily lost in a casino and with good reason. The average casino’s layout is so confusing and 100% fully intentional. The more space there is to move and the more lost one gets; the more distracted people get and develop the need to discover even more.

A change in the air

Traditional psychology, used in casinos are immensely effective. Since the modern age of technology, architects have shied away from the ‘old school’ ways of casino design. Some believe this to be a wrong move as the more-classy and vintage a casino looks; the more intriguing people seem to find it. Architects are making less, and less use of the effect needed to keep the gambling industry up and have implemented a luxury resort style-like design to their casinos. This, on the other hand, could also be a plus for business, but in the same breath, could also take a bit more away from the experience.

Post Author: Jerome Kelley